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MODULES:

Week 1:
Introduction

Week 2, Module 1:
Grant Research

Week 3, Module 2:
Proposal Writing

Week 4, Module 3:
Capital Campaigns

Week 5, Module 4:
Major Donors

Week 6:
Planning for
Fundraising

Module 5:
Annual & Direct
Appeals

Module 7:
Planned Giving

Module 8:
Corporate
Partnerships

Module 9:
Social Enterprise

Module 10:
Online Donations

Module 11:
The Board's Role
in Fundraising

Blackboard

Fundraising Principles and Practices
Module 6: Planning and Implementing Special Fundraising Events

Required Readings:
  • Seltzer, Chapter 8

Required online readings:

Optional readings:

Competencies:

  • cite several types of special events and their relative advantages and disadvantages
  • explain the process of "piggybacking" events
  • describe the steps in planning, conducting and following up a special event

    Demonstration of Competencies:

  • attend a special fundraising event in your area and write a three-to-five-page report summarizing the event and assessing what was done well and what was not, and provide recommendations for improvement. Make references to the readings in this module and cite all sources in standard citation form.
  • complete an online exam for this module.

    Useful Links:

    Special Events and Promotions (CharityVillage)

    User Aid for Special Events Fundraisers (The Foundation Center)

    BiZBash.com. Ideas and Resources for Special Events, Meetings and Event Marketing

    Special Events and Facility Rental Marketing (Museum Marketing Tips)

    Creating the Ultimate Events Checklist (Special Events Magazine)

    Event Planner Guide. A number of articles and printable worksheets from EventBlvd.com covering different aspects of special event planning.

    Fund-Raising.com Idea Bank

    Six Innovative Special Events and Programs (League for Innovation in the Community College)

    cMarket (service firm specializing in fundraising auctions)

    good works and other enterprises inc.
    "Good Works is very proud of our continuing success with non-profit organizations - helping them to build viable Boards and volunteer committees and assisting them with their long range planning. Our specialty is recruiting and training volunteers, building teams of supporters and fostering long-term relationships with donors and sponsors."

    Fund Raising Ideas, American Fund Raising Institute.

    Bibliography:

  • Allen, Judy, Event Planning, Wiley: New York 2000.
  • Armstrong, James, Planning Special Events, Wiley: New York 2001.
  • Connelly, Anne & Maureen Winter, Going...Going...Gone!
  • Fielding, Helen, Cause Celeb, Macmillan: London 1994. A novel by the author of Bridget Jones's Diary. Although fiction, it's a perceptive look into the problems of refugees and celebrity fundraising.
  • Freedman, Harry & Karen Feldman Smith, Black Tie Optional, Fund Raising Institute: Rockville, MD 1991.
  • Freedman, Harry & Karen Feldman, The Business of Special Events, Pineapple Press: Sarasota, FL 1998.
  • Geier, Ted, Make Your Events Special, Cause Effective: New York 1992.
  • Gerdon, Micki, The Fundraising Manual: A Step by Step Guide to Creating the Perfect Event, FIG Press: 1997.
  • Harris, April, Special Events: Planning for Success, Second Edition, CASE: Washington, DC 1998.
  • Hauser, Cindy, Aspen's Guide to Sixty Successful Special Events, Aspen: Frederick, MD 1996.
  • Kaitcer, Cindy, Raising Big Bucks: A Complete Guide to Producing Pledge-Based Special Events
  • Levy, Barbara & Barbara Marion, Successful Special Events: Planning, Hosting, and Evaluating, Aspen: Frederick, MD 1997.
  • Stallings, Betty & Donna McMillian, How to Produce Fabulous Fundraising Events, Building Better Skills: Pleasanton, CA 1999.
  • Stier, William, Fund Raising Made E-Z, Made E-Z Products: Deerfield Beach, FL 2001.
  • Wendroff, Alan, Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition, Wiley: New York 2003.

    Go to online conference: Blackboard





    URL: http://www.sover.net/~paulven/sit/special.html